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CDL Holders to Receive Freebies and Special Week-long Coupon Offers during 2009 National Truck Driver Appreciation Week
Unique promotion being spearheaded by TCA, Randall Reilly Publishing, Flying J and Pilot Travel Centers
As National Truck Driver Appreciation Week (NTDAW) approaches (November 1-7, 2009), the Truckload Carriers Association (TCA) has thought of a unique way to recognize and thank truck drivers for their steady commitment to delivering North America’s goods. Along with promotional partners Randall-Reilly Publishing, Flying J, and Pilot Travel Centers, TCA will offer CDL holders special week-long coupon offers.
TCA President Chris Burruss and Chairman Kevin Burch announced the unprecedented new idea during TCA’s Independent Contractor Division Annual Meeting, held August 20-21 in conjunction with the Great American Trucking Show at the Dallas Convention Center in Dallas, Texas.
“Our concept is to offer nationwide coupons that will last throughout the entire week,” said Burch. “Nothing to this scale has ever been done for Driver Appreciation Week before.”
Burruss added: “In this economy, drivers will appreciate the extra savings, just as we appreciate them for their hard work all year long!”
Two travel plazas have already made commitments to the project. Flying J will provide double points on fuel purchases and triple points on meal purchases throughout the week (points will be added when drivers swipe their Flying J Frequent Fueler membership cards with each purchase). Pilot will be offering a Free Upsize on any Combo. It is hoped that other travel plazas will join the effort as NTDAW approaches.
Copies of the special week-long coupons will be available on TCA’s Web site, www.truckload.org, as well as in the October issues of CCJ, Truckers News, Overdrive, and three driver recruitment digests: Owner Operator, Big Rig Owner, and Driving Force. TCA will also get the word out to drivers by asking its member carriers to put special banner ads on their Web sites and to run promotional articles in their newsletters.
To contribute an offer for the promotion, contact Deborah Sparks, TCA’s vice president of development, at (703) 838-1950 or firstname.lastname@example.org.