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Schneider Signs on to Sponsor Highway Angel Truck Stop Tour with Lindsay Lawler
Tour to put spotlight on good deeds and hard work of professional truck drivers
"Where can orange take you?" is the question Schneider regularly poses to all potential and current members of its Green Bay, Wisconsin-based work force. For country recording artist and Highway Angel spokesperson Lindsay Lawler, the answer to that question is simple: "On a truck stop tour!" With her 2014 Highway Angel Truck Stop Tour officially underway, Lawler couldn't be more thrilled to sport orange and support the company, which recently signed on as the first official sponsor of the tour.
"A few weeks ago, I made the trip to Schneider's headquarters to learn more about the company and what it stands for," said Lawler. "There's such a unique culture at Schneider. It feels like family... The opportunities that come with its sponsorship of our tour are endless, and we've already worked up some incredible offerings to those that make it out to our tour stop locations."
"We're joining forces with Lindsay as she celebrates and honors some of the hardest working, most authentic people in America — professional truck drivers," says Rob Reich, vice president at Schneider. "Lindsay's music and her messages are a great reminder of how important this profession is to our quality of life and to keeping the wheels of commerce moving in this country. Sponsoring her Truck Stop Tour allows us to connect with drivers and gives Schneider the opportunity to say 'thank you' in a fun, creative way."
As part of its sponsorship, the company has equipped Lawler with a brand new tour vehicle, wrapped to promote Schneider, Lawler, and the tour.
Designed to promote a better trucking industry image by increasing the public's exposure to the Truckload Carriers Association's (TCA) Highway Angel program, the tour will consist of 18 stops, including 14 at TA/Petro locations in Alabama, Minnesota, Nevada, New York, Virginia, and other states. Each stop features an hour-long acoustic performance by Lawler — the official Highway Angel spokesperson — from atop her flatbed truck stage (provided by Fikes Truck Line), as well as a live broadcast radio component. All tour stops are posted on the tour's official Web site, http://www.truckstoptour.com/, and are subject to change.
Launched in August 1997, the Highway Angel program has recognized hundreds of drivers for the unusual kindness, courtesy, and courage they have shown others while on the job. To nominate a driver or learn more about the program and its honorees, visit the Highway Angel Web page at www.truckload.org/Highway-Angel or Facebook page at on.fb.me/tcanews.