Santa's 18-wheel helpers essential to delivering holiday honor
This Sunday, MSNBC’s “Taking
the Hill” will tell the story of Morrill Worcester and his vision for
the Wreaths Across America charity that places Christmas remembrance wreaths
on veterans’ graves. In a nod to the Truckload Carriers Association’s “Truckload
of Respect” program that delivers the wreaths, the news segment will
also show how the generosity of the trucking industry has been essential to
the charity’s success. The segment will air on Sunday, December 14th at 1:30
PM EST (12:30 Central / 10:30 Pacific) on MSNBC.
Growing out of a program started in 1992 at Arlington National Cemetery, the
annual wreath-laying event was formalized in 2007 when the Worcester family,
along with veterans’ organizations, other groups, and individuals who
participated in the previous events in Arlington, formed Wreaths Across
America (WAA) to continue and expand this effort, and to support other groups
around the country who wanted to do the same.
In 2011, the Truckload Carriers Association (TCA) started its “Truckload
of Respect” program as part of a commitment to WAA to ensure that every
load of donated wreaths would be delivered to veterans’ cemeteries across the
country. Making these deliveries at no cost to WAA, the carriers represented
by TCA are uniquely positioned to meet this commitment due to their ability
to quickly and efficiently deliver freight to any point in the continental
U.S. on short notice.
“WAA brings recognition of America’s fallen veterans together with the
holiday spirit of giving,” said Sherri Garner Brumbaugh, president of Garner Transportation
Group and co-chair of TCA’s Communications & Image Policy Committee.
“While the trucking industry quietly supports many local, regional, and
national charitable events, the news coverage of WAA offers an opportunity to
be recognized for supporting a program that uniquely benefits from our
industry’s unmatched logistics capabilities.”
Many of the trucking industry’s drivers and personnel come from a military
background, so it’s no surprise that WAA’s effort to honor veterans has been
a popular cause, receiving enthusiastic support from trucking companies
across the country.
“Having been involved with WAA since the partnership with TCA began in 2011,
our company and drivers have been consistent supporters of this program to
honor America’s veterans,” said Robert Low, president/founder of Prime, Inc.,
and a former chairman of TCA. “We appreciate this news segment building
awareness for WAA and showing the overwhelming patriotism of our nations’
truck drivers and industry. This patriotic trucking partnership has been
essential to the success of WAA.”
As a strong supporter of WAA, Low’s company was an early participant in the
2014 wreath convoy with a commitment of five trucks. To help reach TCA’s 2014
goal of close to 250 trucks, Low committed to provide an additional ten
trucks just this past week as this year’s finish line fast approached.
All too often, when the trucking makes the national news, it’s due to an
accident where the coverage reflects negatively on the industry. In addition
to the many charitable programs quietly supported by the industry, there are
truck drivers performing acts of kindness and heroism every day out on the
road, rarely, if ever, making the national news. The Wreaths Across America
news segment on “Taking the Hill” will be welcome recognition for
“We’re thankful for the positive recognition this coverage will provide,
offering a timely example of how trucking moves America forward,” said TCA
President Brad Bentley. “It’s great to finally have a news segment airing on
national television that highlights one of the many positive programs
supported by the trucking industry.”
***UPDATE - Monday, December 15:
The segment aired on Sunday, December 14. Watch "What it takes to make 700,000 wreaths" here.