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TCA Newsroom

TCA’s New 2016 WorkForce Builders Conference Welcomes Former LinkedIn Executive as Keynote Speaker

Take a fresh look at human resources issues such as recruiting and engagement, fleet management, hiring, related best practices and strategic ideas — June 28-30, 2016, in Indianapolis, Indiana

Alexandria, Virginia:

At its inaugural WorkForce Builders Conference (WFBCON), the Truckload Carriers Association (TCA) will host digital marketing veteran Patty Cox as the keynote speaker.

Cox, former global head of automotive marketing solutions at LinkedIn and a current executive-in-residence and adjunct professor at Northwood University, will bring her “strategy first” approach to the discussion of the workforce challenges truckload carriers are facing. She will speak about recruiting drivers, retaining current employees who also contribute to hiring goals, and branding your company to be an employer of choice.

“Taking a fresh look at the human resources issues drives TCA’s vision for this new conference,” said John Lyboldt, TCA president. “Patty Cox will inspire attendees to look beyond traditional human resources strategies and inject new ideas into their hiring, recruiting, training, and retention strategies.”

The broader human resources landscape has changed and continues to evolve for the industry. TCA’s new conference is focused on what has changed, as well as discovering the solutions that will help you pave new lanes to success. WFBCON will take place June 28-30, 2016, at The Westin Indianapolis in Indianapolis, Indiana. Register today at and follow @WFBCON on Twitter for conference updates. Join the conversation on social media by using #WFBCON16.