TRUCKLOAD CARRIERS ASSOCIATION
Operational efficiency, industry awareness, public policy, recruitment and retention - common issues for an uncommon industry. The challenges faced by truckload demand solutions developed from a unique perspective...yours. TCA makes that happen.
TCA's National Image Campaign
With an ever-expanding list of programs and initiatives, Truckload Carriers Association is constantly working to increase awareness about the trucking industry and to promote its positive image. Famous Idaho Potato Bowl
Lindsay Lawler's Highway AngelLindsay Lawler's music video to the song Highway Angel, written by Lawler and Chris Roberts, is a tribute to all of the Highway Angels out there... men and women drivers who have saved lives and performed extraordinary acts out on the road. Highway Angel is a non-profit organization run by TCA. Visit lindsaylawler.com. "Slow down. Be courteous. Be safe."Dan Doran, President of Ace Doran Hauling & Rigging, sends a message to professional truck drivers across the nation. Trucking's Weight Loss Showdown
The room fell silent as everyone contemplated this thought. Then they unanimously agreed that Low was onto something. This set the wheels in motion for a partnership between TCA and Lindora Clinic, providers of America’s leading medically based weight-loss/management wellness program. The result is Trucking's Weight Loss Showdown is a weight-loss challenge specifically aimed at professional truck drivers and other workers within the trucking industry. Wreaths Across AmericaIn an effort to educate the public, media, and government about the trucking industry, TCA produced a commercial that showcases the compassion and patriotism of our industry. In particular, the video focuses on the role that many of TCA’s members play in Wreaths Across America, a nonprofit organization that oversees an annual weeklong campaign to honor fallen veterans. Each of them volunteers to escort wreaths from Maine to more than 500 veterans cemeteries, including Arlington National Cemetery, every year. Along the way, their convoys stop at various schools and veterans rallies as part of Wreaths Across America’s mission to remember the fallen, honor those who serve in the military, and teach children the value of their service. TCA encourages its members to air customized commercials on local television, as well as in local movie theaters. TCA staff can work with your company to create the customized commercial in two business days. |
During a planning meeting, TCA officers were asked what type of programs TCA should be endorsing. Robert Low, president and founder of Prime, Inc., in Springfield, M., and TCA’s second vice chair at the time, stated: “We should do something to extend the life expectancy of the long-haul truck driver beyond 62 years of age!” 
