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Search and Rescue: Tactics to Recruit and Retain an Engaged Driver Force (Part 1 of 2)

Truckload Academy Live Learning Webinar Description

January 18, 2018 
1:00-2:00 PM ET

Topic:  Operations, Recruitment & Retention
Level:  All
Type:  Webinar
Sponsored By: DriverReach, WorkHound, Brand Outcomes


This webinar provides 1 CE credit toward the Truckload Academy Human Resources Certificate (HR-RR), Recruitment Certificate (REC-DR or REC-WR), or Retention Certificate (RET-IDR or RET-EE) and re-certification of the Truckload Academy Fleet Manager Certification (CFM). 

Upon registering for Part 1, you will also reserve your spot for Part 2 taking place on February 1—no need to register twice! 



For many carriers, the driver turnover rate is nearly 100% and the costs of replacing a driver is in the thousands of dollars. This two-part webinar series will help carriers find and keep the drivers they need to safely and efficiently move their freight. The series will take an in-depth look at the three most important steps in the driver recruitment and retention process: making your company known to drivers, efficiently bringing drivers onboard, and effectively engaging drivers to increase satisfaction.

You will discover ways to make your company standout so that potential new drivers are attracted to your company. You will explore the benefits and possibilities of the customer relationship management (CRM) process for connecting with drivers and bringing them onboard quickly. In addition, you will learn effective practices to retain drivers, boost profitability and save money. You’ll hear results from a case study involving a carrier that reduced driver turnover by 16% and saved thousands of dollars.

This session includes information on the following topics:

  • Innovative methods for aligning advertising practices with company culture to attract the right drivers and differentiate your company in a mobile environment
  • How to engage drivers that are not interested or qualified to drive for you now, but will be down the road
  • How to manage the pre-employment process so that you can hire drivers before they seek other options 
  • Onboarding best practices that lead to increased driver retention
  • Communication techniques for managing driver conversations and gaining meaningful feedback 
  • The top four feedback themes collected from driver feedback data and their impact on your retention practices
  • How to coach office staff in keeping drivers satisfied, engaged and feeling valued
This interactive program will provide opportunities for you to ask questions.

Who should participate?

Owners; CEOs; COOs; vice presidents; recruiting and retention staff; safety, operations, and human resources staff; fleet and driver managers


  • Max Farrell, CEO/Co-Founder, WorkHound
  • Chad Hendricks, President, Brand Outcomes
  • Jeremy Reymer, Founder/CEO, DriverReach

Webinar Registration

Member Participation Sponsored
Thanks to the sponsorship of DriverReach, WorkHound, and Brand Outcomes, this webinar is provided at NO CHARGE to TCA Members. Members will also receive the webinar recording for no charge, uploaded to their Truckload Academy On-demand accounts, after the event. 

Non-Member Pricing
Non-members pay $219 for the live event alone, or $328 for the live event plus the recording.

Registration Form

Upon registering for Part 1, you will also reserve your spot for Part 2 taking place on February 1—no need to register twice!

Customer Service:

Contact Jamil Tadlaoui at (703) 838-1950.