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Engaging & Retaining Your Fleet When it Matters Most

Thursday, May 7, 2020

TCA’s Truckload Academy is proud to offer an upcoming complimentary webinar, Engaging & Retaining Your Fleet When it Matters Most, set for 1 p.m. ET on Thursday, May 7. Join us for key takeaways and insights all at no charge.

In this complimentary webinar, Veriha Trucking, Inc. President Karen Smerchek and Idelic Founder and CEO Hayden Cardiff will discuss COVID-19’s impact on driver turnover, both voluntary and involuntary. Join us as both share best practices fleets can pursue as this national emergency continues.

Key Areas to Be Addressed:

  • How fleets can use technology to enhance recruitment and retention in an emergency;
  • Crisis communications and how this has affected driver relations; and
  • How to stay safe and reduce involuntary turnover in a relaxed regulatory environment.

Hayden Cardiff Idelic Founder and CEO

Hayden graduated from Carnegie Mellon University with his Master of Business Administration and is deeply immersed in the world of data and trucking technology. Hayden’s journey led him to Pitt Ohio in 2015 where he served as a consultant and witnessed the real-life challenges that fleet safety teams face everyday. By seeing and understanding these hardships, he founded Idelic, the team behind the Idelic Safety Suite, where he currently serves as Founder and CEO.

Karen SmerchekVeriha Trucking, Inc. President 

Karen holds a bachelor’s degree in accounting from the University of Wisconsin – Oshkosh and a MBA from the University of Wisconsin – Milwaukee. She worked in public accounting prior to making the transition back to transportation. She is a past chairman of TCA benchmarking TC-06 group and a board member for the Crivitz Ski Cats Water Ski Show Team and the Marinette/Menominee YMCA. Under Karen’s leadership Veriha Trucking has experienced continued growth and continues to support customers that have been with the company since day one. Veriha has also embraced training the next generation of truck drivers by opening their Driving Academy and then Apprenticeship Program in 2018. Both students from the Academy and Apprenticeship Program have been recognized for their success at the national level with Fastport’s Transition Trucking: Driving for Excellence Award. Karen is focused on making a positive impact on those around her and encouraging others to step outside of their comfort zone. By doing so, the culture at Veriha is based on personal development, opening up endless opportunities for Veriha associates and the organization as a whole.


Contact Jim Schoonover with any questions about the webinar.


Idelic is the creator of the most comprehensive safety platform within trucking. The Idelic Safety Suite integrates all fleet data systems into one single data management platform, giving fleets unparalleled visibility into their drivers’ behavior and safety operations. With an industry leading Driver Watch List that utilizes advanced machine learning technologies, the Idelic Safety Suite helps identify drivers most at risk for accidents and then provides the tools necessary to manage and improve driver behavior. Simply put, Idelic empowers safety teams to manage, track, and improve driver performance, leading to significant reductions in accidents, insurance claims, and driver turnover.