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Engaging Drivers on Facebook: Recruiting & Retention Strategies that Work

Thursday, June 27, 2019

1:00-2:00 p.m. EST

Topics: Operations, Social Media, Recruitment & Retention

Level:  All

Continuing Education Credits: This Live Learning webinar provides 1 CE credit toward the Truckload Academy Recruitment Certificate, Retention Certificate, or for the maintenance of certificate requirement for the Certificate of Fleet Management (CFM).

Be our guest for TCA’s next Truckload Academy Live Learning webinar and learn how Best Fleets to Drive For carriers are implementing Facebook as part of their overall recruitment and retention strategy. Melissa Nishan, VP of Driver Recruiting for Epes Transport System and Kenneth Moore, a former driver turned operations analyst for Maverick USA, Inc. will share more than a decade of experience on how they have successfully used the power of Facebook within their carrier operations.

Jane Jazrawy, CEO of Carriers Edge, will kick off the webinar sharing relevant survey results from the Best Fleets to Drive For; highlighting the various ways that Best Fleets are using Facebook. An interactive dialogue will ensue where Melissa and Ken will describe ways to get started (if you haven’t yet), how to engage both current and prospective drivers, and how to measure your success. Additional operational insights will be shared, including how to monitor, how to follow up, and when you might be ready for paid advertising. Specific engagement strategies will also be highlighted that include Facebook groups, admin dashboard, Facebook Live, and ways to create and maintain content that keep employees and their families informed, engaged, and supported.

Whether you’re a small or a large carrier, join the online conversation to ensure you are maximizing your practices using social media.

What will you learn?

  • Describe different ways that Best Fleets to Drive For use social media.
  • Create a trusting environment and an engaged company workforce using Facebook’s tools.
  • Describe the range of recruitment and retention strategies using Facebook; including starting from scratch through paid advertising.
  • Describe both the purpose and best practices implementing Facebook live, public groups, and private groups within your carrier operations.
  • Describe the types of content used to engage both drivers and non-drivers, as well as their family members.
  • Describe the day-to-day management when using Facebook to include: who does it, how often, and how to deal with negatives.

This interactive session will have the opportunity to ask questions and get the answers you need. 

CEOs, COOs, Human Resources personnel, fleet managers, recruiting directors, marketing personnel

  • Jane Jazrawy, CEO, Carriers Edge
  • Melissa Nishan, VP of Driver Recruiting, Epes Transport
  • Kenneth Moore, Operations Analyst, Maverick Inc.

Sponsor

Spireon

Spireon, Inc. is North America’s leading connected vehicle intelligence company, providing businesses and consumers with powerful insights to track, manage and protect their most valuable mobile assets. The award-winning Spireon NSpire platform supports nearly 4 million active subscribers across the company’s growing suite of products for commercial and local fleet operators, new and used car dealers, lenders and financial institutions, rental car agencies, and consumers.  Spireon provides solutions and products that maximize carriers and other verticles, including FleetLocate®,  the user-friendly, yet powerful fleet management solution designed to help fleets maximize the utilization of their fleet drivers, vehicles, assets, and trailers.  From simple GPS vehicle tracking to comprehensive asset management to affordable ELD compliance, FleetLocate’s rich data is the backbone that drives fleet intelligence, productivity, and profitability.

Questions?

Contact Tom Robb with any questions about the webinar.