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How are Tolls Affecting your Profitability per Lane?

Thursday, February 17, 2022

Toll fees are a necessary cost to safe, timely delivery routes. Unfortunately, they create a blind spot for carriers which can negatively affect profitability if not managed carefully.

In this complimentary webinar, set for 1 p.m. ET on Thursday, February 17, 2022, sponsored by Geotab, learn the importance of tracking actual toll costs per customer, lane, and driver using your dispatch and shipment information. By doing so, this allows you and your team to validate effective pricing of your lanes, correct driver behavior, and routing that may incur unnecessary toll costs, and ensure maximum profitability from pricing through execution.

During this webinar, the speakers will discuss:

  • Using a toll payment platform to centralize toll cost information;
  • Integrating toll cost data with your transportation management system;
  • Developing reporting to correlate toll events and dispatched shipments; and
  • Gathering insights from toll data for pricing and shipment execution.



Scott Applefeld
Vice President / Member
ASR Solutions

Scott Applefeld is a founding member of ASR Solutions, with whom he has spent 17 years implementing, supporting, and evangelizing the use of Technology in the Transportation Industry. ASR Solutions provides consulting, integration, and customized development services. Exposure to different industry business models, segments, and transportation management systems lets us apply practical experience and technical guidance for carriers optimizing their use of technology systems.




Kelly Frey
Chief Revenue Officer

Kelly Frey, CRO, is responsible for leading sales and customer success at PrePass. He brings over 20 years of connected vehicle technology experience in executive and ownership positions to his role at PrePass. Kelly was co-founder and CEO of BigRoad (acquired by FleetComplete); EVP at Turnpike Global Technologies (acquired by XRS/Omnitracs); and VP at Telogis (acquired by Verizon Connect). Kelly also held executive positions with Descartes Systems Group and CN Rail. He holds a Bachelor of Arts (BA) in Political Science from Wilfrid Laurier University (Waterloo, Canada) as well as a Master of Business Administration (MBA) from the University of Manitoba in Winnipeg, Canada.



Aaron Michaels
Channel Sales Manager

Aaron Michaels is responsible for the development of the Channel Program at PrePass.  He brings 10+ years of channel experience from both the Wireless and Telematics industries. Before joining PrePass in 2021, Aaron worked for Verizon Connect and helped develop OEM Channel Sales strategies by working directly with companies such as Volvo, Mack & Hino.  Prior to his time at Verizon Connect, Aaron worked for Verizon Wireless in many different capacities including 5+ years driving revenue through Verizon’s Indirect Sales Channel.


Contact Jim Schoonover with any questions about the webinar.


Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Marketplace allow both small and large businesses to automate operations by integrating vehicle data with their other data assets. As an IoT hub, the in-vehicle device provides additional functionality through IOX Add-Ons. Processing billions of data points a day, Geotab leverages data analytics and machine learning to help customers improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety, and achieve regulatory compliance. Since being established in 2000, Geotab Inc. has grown from a small, family business to a global leader in solutions for fleet management and vehicle tracking. We are now one of the largest telematics outfits in the world and have become the first to surpass two million connected vehicles built on a single, open platform.